National Journal of Advanced Research

National Journal of Advanced Research


National Journal of Advanced Research
Vol. 2, Issue 6 (2016)

Investment perception of women entrepreneur in mutual funds in Coimbatore District


Dr. T Kannan, M Kalaiselvi

“A mutual fund is simply a financial intermediary that allows a group of investors to pool their money together with a predetermined investment objective”. The study aims to gain knowledge about women towards mutual fund investment the marital status and age factors influencing the investment behavior of women towards financial instruments with special reference to Coimbatore district. Younger and unmarried are usually risk takers. Older and married are avoid taking risk. The study will be helpful to the government or non-governmental organizations to launch various saving schemes based on the age and marital status to the women entrepreneur to ensure their saving habits so as to promote economic development of the country.
Pages : 39-41