Customer's preference towards organized retail outlets in Coimbatore city
Dr. E Nixon Amirtharaj, R Shankar
In Customer Relationship Management, all three words is playing crucial role in the current world. It needs a lot of thinking, planning and infrastructure of marketers. For gaining new customers and maintain the relationship with those customers became challenging for all the companies. In recent days, the organized retail outlets became boom in all the cities. It helps to improve the economy of a nation. To analyse the customer preference at this time is the right one. With this background the researcher has taken this topic to analyse the customer's preference towards organized retail outlets in Coimbatore City. The researcher has selected 150 respondents with the help of convenience sampling method. The researcher has used simple percentage analysis, correlation and chi square tools for the analytical part of the study.